The Pen Name Launch Kit

Description

A second pen name is a second everything. Second list, second covers, second social accounts, second reputation built from nothing. Most authors find that out after they have already announced it.

This starts with the honest question — should you — and only then moves on to choosing the name, checking it is free, building the look, and setting the whole thing up without losing track of what lives where.

It also has the page nobody else will write for you: when to fold it.

Written by someone running three.

What’S Inside

• Should you — why a second name, what it actually costs, and how high the wall between names needs to be
• The name — choosing it, availability checks across retailers and socials, and a shortlist table
• The brand — the look and the bio, built to be different from your other name rather than a variation of it
• Setting it up — every account to create, a log of where each one lives, and the money and admin page
• The first book — which book and why, building a list from zero, and cross-promotion rules you set before you are tempted
• Keeping it alive — what this name needs every month, whether it is working, and when to fold it

What You Get

26 pages, completely undated — start any month, any year, any book.

3 color editions: Advocate (warm brown and copper), Harbor (deep blue), Press (black and slate blue). Choose one or print a mix.

Both paper sizes: US Letter (8.5 x 11) and A4.

6 PDF files in one instant download.

Print it as often as you like, forever. No subscription, nothing expires.

Format — Please Read

These are print-quality PDF files, designed to be printed at home, sent to a print shop, or added to a disc-bound or ring binder. They are not hyperlinked and they are not set up for tap-to-navigate use in GoodNotes, Notability, or similar note-taking apps. If you want to write on them on a tablet you can import and write over the pages with your stylus, the same as any PDF, but there are no clickable tabs.

A type-in edition is in progress and will be sent free to everyone who has already bought this.

Delivery

Instant download. Your files are available the moment your payment clears — nothing is mailed to you and there is no wait.

Terms

For your personal use, or for use inside your own author business, including work you do for your own pen names. Please don’t resell, share, or redistribute the files or their contents. A commercial and assistant license is coming for anyone who wants to use these with clients.

About

Made by The Indie Author’s Advocate. I’m an author with three pen names and an assistant to a good many more, and every one of these started as something I built for myself because the version I wanted did not exist.

Questions before you buy? Message me. I answer.