The Newsletter Starter Kit

Description

Every other place your readers live is rented from a company that can change the rules on a Tuesday. Your list is the only audience you own. That is the whole argument and it is enough.

This assumes you are starting from nothing, or close to it, and that you would rather have a small list that opens your emails than a large one that does not.

The welcome sequence is written out in full — four emails you can adapt and send this week. It matters more than any other email you will ever write, because it is the only one your readers are guaranteed to be reading.

What’S Inside

• Setting it up — the basics you cannot easily change later, your reader magnet, and every place a signup link should be
• The welcome sequence — four complete emails, written out, with notes on what each one is doing and why
• What to send forever — twelve things to write about that are not “buy my book”, your reusable newsletter shape, and the next twelve sends planned
• Getting into inboxes — a twelve-point deliverability checklist, and what to do when open rates fall
• Growing it — where the first thousand actually come from, and a monthly numbers tracker

What You Get

20 pages, completely undated — start any month, any year, any book.

3 color editions: Advocate (warm brown and copper), Harbor (deep blue), Press (black and slate blue). Choose one or print a mix.

Both paper sizes: US Letter (8.5 x 11) and A4.

6 PDF files in one instant download.

Print it as often as you like, forever. No subscription, nothing expires.

Format — Please Read

These are print-quality PDF files, designed to be printed at home, sent to a print shop, or added to a disc-bound or ring binder. They are not hyperlinked and they are not set up for tap-to-navigate use in GoodNotes, Notability, or similar note-taking apps. If you want to write on them on a tablet you can import and write over the pages with your stylus, the same as any PDF, but there are no clickable tabs.

A type-in edition is in progress and will be sent free to everyone who has already bought this.

Delivery

Instant download. Your files are available the moment your payment clears — nothing is mailed to you and there is no wait.

Terms

For your personal use, or for use inside your own author business, including work you do for your own pen names. Please don’t resell, share, or redistribute the files or their contents. A commercial and assistant license is coming for anyone who wants to use these with clients.

About

Made by The Indie Author’s Advocate. I’m an author with three pen names and an assistant to a good many more, and every one of these started as something I built for myself because the version I wanted did not exist.

Questions before you buy? Message me. I answer.