The Swap & Promo Playbook

Description

Newsletter swaps are the cheapest reliable way an indie author grows a list, and almost everything written about them stops at “find a partner and send an email.”

The parts that decide whether swaps work for you are the boring ones: how you judge a partner before you agree, how you keep the tracking links straight, and whether you deliver what you promised. This is that.

Twelve red flags, the weekly twenty-minute routine that prevents nearly every swap problem there is, and the tracking pages that turn swapping from a hobby into a system.

I book these every week. This is how.

What’S Inside

• Judging a partner — twelve red flags, what a good partner looks like, and your own numbers written down once so you stop guessing in emails
• Finding them — where to look, and how to ask upward instead of only sideways
• Running them — the weekly routine in order, a commitments tracker with the two columns everyone forgets, and a group promo table
• How it goes wrong — twelve ways to waste a swap, most of which cost a relationship rather than a sale
• Did it work — results by partner measured in signups rather than day-of sales, and a quarterly review

What You Get

19 pages, completely undated — start any month, any year, any book.

3 color editions: Advocate (warm brown and copper), Harbor (deep blue), Press (black and slate blue). Choose one or print a mix.

Both paper sizes: US Letter (8.5 x 11) and A4.

6 PDF files in one instant download.

Print it as often as you like, forever. No subscription, nothing expires.

Format — Please Read

These are print-quality PDF files, designed to be printed at home, sent to a print shop, or added to a disc-bound or ring binder. They are not hyperlinked and they are not set up for tap-to-navigate use in GoodNotes, Notability, or similar note-taking apps. If you want to write on them on a tablet you can import and write over the pages with your stylus, the same as any PDF, but there are no clickable tabs.

A type-in edition is in progress and will be sent free to everyone who has already bought this.

Delivery

Instant download. Your files are available the moment your payment clears — nothing is mailed to you and there is no wait.

Terms

For your personal use, or for use inside your own author business, including work you do for your own pen names. Please don’t resell, share, or redistribute the files or their contents. A commercial and assistant license is coming for anyone who wants to use these with clients.

About

Made by The Indie Author’s Advocate. I’m an author with three pen names and an assistant to a good many more, and every one of these started as something I built for myself because the version I wanted did not exist.

Questions before you buy? Message me. I answer.